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Toto Wolff Set to Sell Stake Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to historic achievements in Formula 1

Mercedes team principal Toto Wolff is engaged in final negotiations to sell part of his shareholding in the Mercedes Formula 1 team.

The deal values the Mercedes team at £4.6 billion – a record for an F1 team – after McLaren were valued at £3.5 billion in an adjustment to ownership structure last September.

Wolff, who owns a 33% stake of the Mercedes F1 operation, would sell a shareholding in the region of five percent.

The 53-year-old would stay on as team principal and chief executive officer if the sale goes through.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos, who each also own one-third of the company.

A Mercedes spokesperson said: "We are providing no comment on the matter. The management structure of Mercedes F1 stays unchanged, and each shareholder are dedicated to the ongoing success of Mercedes-Benz in Formula One."

Valuation Increase

The deal signifies a substantial rise in value of the Mercedes team after Ineos Group bought its stake for £208m in 2022.

This surge reflects the expansion in market values of Formula 1 outfits recently due to the increasing appeal of the sport around the world.

This trend was evident with the box-office performance of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted in summer 2023 and earned more than $630 million (£458m) at the box office.

It is Pitt's most successful film and the highest-earning sports movie to date.

Current Performance

Mercedes are runner-up in the constructors' championship, behind McLaren, with three races remaining in the current championship.

Their lead driver British driver George Russell has won 2 of the 21 grands prix this year and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight consecutive constructors' championships and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, from 2014 to 2021.

KC
The writer

Kevin Cooper

Lena is an urban planner and writer passionate about sustainable city development and cultural storytelling.

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